Marketing and Newsletter
This project explores an immersive marketing strategy based on an interactive Advent Calendar. The goal was to create an engaging and emotional experience for users while strengthening their connection to the brand.
Main Concept
The calendar reveals a daily activity or surprise designed to bring users closer in an emotional and festive setting.
Content Creation
- Development of themes around "Starry Glow", "Enchanted Garden", and "Aquatic Odyssey" concepts.
- Strategic plan for an email campaign accompanying the calendar with engaging newsletters.
Brand Study
Inspired by Lacoste's analysis, highlighting the brand's positioning, message, and vision. This study helped conceptualize the calendar's activities and goals.
Title: "Renewal in 25 Days - Survey"
1. Starry Glow Discover the Glow of Candles, designed to create warm and intimate moments under candlelight. Explore the Northern Lights for captivating moments under the celestial stars.
2. Enchanted Garden Choose the Romantic Rose Garden, a tender experience filled with surprises among roses, symbols of passion. Alternatively, explore the Fairy Forest, an escape into nature surrounded by majestic trees and shared secrets.
3. Aquatic Odyssey Embark on the Cozy Cruise, offering warm moments aboard gentle waves and a sparkling sea. Dive into Deep Diving, exploring hidden beauty in the depths of the ocean.
Regarding the Product Usage Experience:
Every day, couples will discover activities focused on emotional connection and communication, thereby strengthening their bond. The content of the calendar goes beyond physical material to offer an experience that reignites love between partners.
The diversity of activities, which include relational advice and romantic gestures, gives the calendar a comprehensive dimension. The goal is to provide couples with meaningful moments that go beyond the material aspect of the product.
Here is an Example of a Proposed Activity:
The couple opens the newsletter and reads the game rules:
"Take two sheets of A4 paper and cut them to create a deck of approximately fifteen cards. Each person writes about 10 blank cards. On each card, write a specific compliment about your partner (avoid generic phrases like 'you're beautiful', be more creative) without showing them to each other.
Once you've completed your 10 cards, shuffle them together and pick one at random. When this happens, you'll need to explain why you wrote this specific compliment, providing examples and explaining how it reflects your partner's qualities. Make sure to be precise about what truly moves you.
Enjoy the activity together and make the game interactive."
Conclusion:
This game is both fun and emotional, with rules that make the interaction easier for participants. The theme of giving specific compliments opens up a world of possibilities for meaningful connections. By personalizing the compliments, partners will enjoy both sending and receiving them. Moreover, the explanatory phase enhances the emotional impact, making the game truly memorable.
Emotion always wins!